“Today, we are launching a Price Reduction Campaign and 10 major companies with 955 outlets nationwide will participate,” Prime Minister Datuk Seri Najib Tun Razak said when launching the campaign at AEON Balakong here yesterday.
He said that discounts of between 15% and 70% would be offered on some 4,000 selected products for a period of six months.
“The price reductions are big and this will surely be felt and enjoyed by the rakyat,” he said, adding that the exercise is part of the Government’s effort to cushion the rising cost of living.
The companies participating in the campaign are AEON, AEON BIG, Econosave, Mydin, NSK, 99 Speedmart, Sego Fresh Mart, Giant, KK Mart and Tesco.
Among the 4,000 on the reduced-priced list are fresh produce, frozen food, dried food, canned food, drinks, baby and children products and non-food items.
“As an open economy, Malaysia is surely exposed to external factors that are beyond our control.
“The issue of rising prices must be tackled by all quarters as it was beyond one’s control, including that of the Government,” he said.
Najib said mandarin oranges from China were costing more this Chinese New Year as poor weather in China had greatly reduced the supply of the item.
“From what I had gathered, similar oranges imported from Pakistan are being sold two ringgit cheaper than those from China.
“I am giving this as an example so that consumers will make informed decisions,” he added.