The Milo “Fuel for Champions” campaign has been launched to develop and empower young athletes.
It will see a series of on-ground roadshows reaching the public to promote the 27th SEA games and show support for the Malaysian contingent.
The campaign is a joint effort between Milo and the Olympic Council of Malaysia (OCM).
Youth and Sports Minister Khairy Jamaluddin said Milo has played an integral role in Malaysia’s sporting arena by nurturing and developing the nation’s young talent.
“The ministry makes it a mission to champion youths and sports empowerment as well as inculcate the sports culture within the society.
“Through this campaign, the ministry, OCM and Milo will strive to help young athletes to bring out the best of their abilities,” he said at the campaign launch yesterday at the National Aquatic Centre in Bukit Jalil.
Malaysia are currently three gold medals shy of achieving 1,000 gold medals since its participation in 1959.
Khairy also said that despite a challenging year in the SEA Games, the ministry would ensure the contingent is able to win as many gold medals as possible.
Also present were national athletes S. Kannanthasan, Hakimi Ismail, Khoo Chai Lin and Yong Shin Min, who will be representing Malaysia in the SEA Games.
Myanmar will host the 27th edition of the biennial games in its capital city, Naypyidaw.
It will see a series of on-ground roadshows reaching the public to promote the 27th SEA games and show support for the Malaysian contingent.
The campaign is a joint effort between Milo and the Olympic Council of Malaysia (OCM).
Youth and Sports Minister Khairy Jamaluddin said Milo has played an integral role in Malaysia’s sporting arena by nurturing and developing the nation’s young talent.
“The ministry makes it a mission to champion youths and sports empowerment as well as inculcate the sports culture within the society.
“Through this campaign, the ministry, OCM and Milo will strive to help young athletes to bring out the best of their abilities,” he said at the campaign launch yesterday at the National Aquatic Centre in Bukit Jalil.
Malaysia are currently three gold medals shy of achieving 1,000 gold medals since its participation in 1959.
Khairy also said that despite a challenging year in the SEA Games, the ministry would ensure the contingent is able to win as many gold medals as possible.
Also present were national athletes S. Kannanthasan, Hakimi Ismail, Khoo Chai Lin and Yong Shin Min, who will be representing Malaysia in the SEA Games.
Myanmar will host the 27th edition of the biennial games in its capital city, Naypyidaw.
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