BUKIT MERTAJAM: Consumers were urged to use their rights to chose wisely by boycotting irresponsible traders who hiked up price following the month of Ramadan on Saturday.
State Domestic Trade, Cooperatives and Consumerism Ministry director Salleh Ma'amor said the government could not take any action against unscrupulous traders now as the ceiling price for controlled items law is only enforced about a week before the Hari Raya festive.
As such, Salleh said the consumers should use their power to chose between traders who are selling at reasonable price and staying away from irresponsible traders.
"This mechanism is more effective than enforcing the law as the traders would eventually being forced to bring down the price rather than losing everything," he said after leading his men to inspect price label display at a bazar Ramadan in Seberang Jaya.
Present was Seberang Jaya assemblyman Datuk Arif Shah Omar Shah.
Salleh said the ministry would only take action if any of there were reports on traders found to be selling their trade at price way beyond the market price under the Price Control and Anti-Profiteering Act 2011.
He said that was why the ministry was enforcing the price tag regulation as it would help the buyers to compare and chose the best price before making a purchase.
Salleh said a total 180 enforcement officers and staff at the ministry's office in the state had been tasked to monitor the price of essential items in the market